We hold "Verified" to a deliberately narrow bar — one that's honest, non-manipulable, and can grow as we add stronger signals over time.
A facility is marked "Verified by owner" when someone with control of the business email address has claimed the listing and confirmed the claim via a magic-link email. Nothing more, nothing less.
Trust cannot be manufactured. A lot of directory sites treat "Verified" as a marketing label — sometimes it means the listing exists in a database, sometimes it means the facility paid for the badge. Neither is what most pet parents assume they're seeing.
We chose email confirmation because it's the smallest step that produces a real signal: someone with access to the facility's business email account clicked a link. That signal is:
As facilities join and use the platform, additional trust signals stack on top of the base Verified layer — each one shown separately so you always know exactly what's been confirmed:
Each layer is shown separately — we won't roll them up into a single "trust score" that hides what's actually been confirmed.
Claim your listing in under two minutes — email confirmation, no fee.
Claim your listing